Our conservation project & mascot
The Humphead Wrasse or So Mei 蘇眉 as it is known is a large and majestic coral reef fish growing to around 1.6m long & characterized by a large bulbous head. In most of the Orient they are consumed as an ultra-luxury food item, both in high class restaurants and hotels alike.
The Humphead Wrasse or So Mei as it is known is a large and majestic coral reef fish growing to around 1.6m long and characterised by a large bulbous head. The shape of its head looks like Napoleon’s hat, therefore, it is also called “Napoleon Wrasse”.
Humphead Wrasse are traditionally prized for their flesh and taste, with many cultures using them to mark special occasions or events and as symbols of wealth and status. Consumption of this majestic fish has put great pressure on wild population. They are a long-lived fish, with many individuals recorded to live over 30 years old. Their habitat of coral reefs is under threat from pollution, global warming, overfishing and unsustainable fishing practices.
Illegal fishing practices using dynamite and cyanide to live capture specimens decimates their home the coral reefs, destroying them for other reef fish and invertebrates. The Human impact is even greater. Without coral reefs to sustain fish, our food sources disappear and the ability for eco-tourism and diving to thrive is also ruined. As yet Humphead Wrasse are unable to be raised in captive bred hatcheries, which means at this point in time, all fish on the market are wild-caught, whether legally fished or not and there is no way to tell them apart or to know their origin in a restaurant.
The inspiration for our iconic bottle is derived from the beauty of ripples on the oceans surface and the fluidity of rolling waves. Our label pattern is modelled from various parts of the Humphead Wrasse and our neck label displays the engraved silhouette of our mascot.